3D and CGI Product Ads: How We Build Them

A 3D product ad lets a brand show a product in any setting, from any angle, without a physical shoot. This is how SSL Studios plans and produces cinematic 3D and CGI product ads for social media, websites and launches.

1. Brief and storyboard

We agree the goal (awareness, launch, sales), the platform and the key message, then sketch a short storyboard: opening shot, product reveal, feature moments and closing call to action.

2. Modeling and materials

The product is modeled accurately from photos or reference, then given physically based materials such as glass, metal, liquid or plastic so it reacts to light realistically.

3. Lighting and camera

Studio-style lighting, reflections and depth of field give the ad a premium look. Camera moves are planned to guide attention to the product's best features.

4. Animation and effects

We add motion such as rotation, splashes, particles or reveals, kept purposeful so the product stays the hero.

5. Rendering, edit and sound

Frames are rendered, then edited with color grading, typography, music and sound effects into versions sized for each platform: vertical for Reels, Shorts and TikTok, and wide for websites and YouTube.

6. Delivery

You receive the final videos in the required formats, ready to publish. A website demo and landing page can be built alongside it.

Who it suits

Perfume and beauty brands, drinks, gadgets, automotive accessories and any small brand that wants premium visuals without studio costs. See our portfolio or start a project.